Apparel remains the single largest category in the promotional products industry – over 25% of total merchandise purchased. Four of the top ten items listed in the State of the Industry report this year are wearables.
With fabric manufacturing and decoration techniques constantly advancing, it is very important to be knowledgeable about the two and their compatibility with each other. Believe me, the first time you have a water resistant garment screen printed without counter acting the fabric’s surface chemical treatment and the whole logo literally falls off after the first washing, or you embroider a performance fabric that ends up looking frayed and sloppy, you’ll wish you had some of this information before hand. ASI Central’s Advantages magazine has a short but informative article quiz that is worth taking the time to read (take the quiz – I scored 62 points – rusty on my organic fabrics).