All Star Continues to Actively Support Mohegun Sun Casino

Since 2007, Mohegan Sun Resort Casino has retained All Star Incentive Marketing to assist with seasonal event and promotions gift sourcing. Today, All Star continues to actively support Mohegan Sun’s effort to create positive gifting experiences.

One of the more unique and inspiring ideas to brighten the day of casino patrons at the 2011 Mohegan Sun Mother’s Day event was the “Just Add Ice – Orchid” offering. This idea originated when All Star’s Vice President of Marketing & Operations presented a “Just Add Ice – Orchid” as a birthday gift to All Star’s Premium Sales Manager. Mohegan Sun wanted to pursue a similar option for their 2011 Holiday appreciation event. This time, the product of choice was Poinsettias. An order of 5,000 Poinsettias was placed and delivered to Mohegan Sun in time for the 2011 Holiday season.

The idea was so well received, that this new cheerful theme is being considered by Mohegan Sun for use in future customer loyalty promotions. Utilizing cutting edge merchandise, incomparable product sourcing, and exceptional customer service, All Star continues to prove that desirable and innovative merchandise awards are one of the best ways to engage, motivate and reward® customers.

Heidi Chatfield


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