All Star Incentive Marketing – Thinking Big for its Clients

STURBRIDGE OFFICE PARK, FISKDALE, MA – All Star Incentive Marketing, Macy’s and Sharp Electronics were thinking big – really big – when it came time to develop a plan for the Macy’s Summer mattress sale.

The Macy’s national promotion, which launched late June and ran through the 4th of July  holiday weekend, invited customers to purchase a qualifying mattress set and receive their choice of either a Sharp 19” LCD/DVD combo HDTV or a Sharp 22” LCD/HDTV.

During the initial meetings leading up to the promotion, All Star, Macy’s and Sharp worked closely to develop the right plan to generate consumer excitement and even better – additional promotion advertising at no additional costs to the client.  Macy’s, a New York City staple, seemed like a perfect fit to appear on the 12’7” x 20’  Sharp/NBC Universal AQUOS video display on the southwest corner of 42nd St. and 7th Ave., in the heart of Times Square.

Through the 4th of July, the Macy’s Fourth of July, 30-second spot advertisement was viewed on the Sharp/NBC Universal AQUOS display between 9 a.m. and 1:00 a.m.  The ad ran approximately 45 times per day and was seen by close to 1.5 million visitors each day.  The more than $100,000 of added value was a win-win for both Macy’s as the client and Sharp as the manufacturer.

“We were thrilled to work with both Macy’s and Sharp for this unique opportunity” said Allison Wooten, All Star Premium Sales Manager. “All Star prides itself on going above and beyond to achieve the best results possible for our clients and our manufacturer partners.  We are always looking for exciting ways to make a promotion exceed expectations for our clients.”

All Star Incentive Marketing is a full-service Performance Improvement Company committed to creating and managing powerful incentive programs that improve customer loyalty, employee motivation, sales, safety, and corporate identity for its clients. As a manufacturer’s representative, stocking distributor, and logo merchandise provider, All Star has access to thousands of the best brand names and suppliers in the industry. All Star has led the incentive industry for more than three decades helping clients exceed their business objectives and achieve a positive return on incentive investment (ROI²).



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