All Star Partners with Orrefors Kosta Boda: Clearly a Great Match

STURBRIDGE OFFICE PARK, FISKDALE, MA –  All Star Incentive Marketing dedicated to helping companies recognize and reward people behind their success has partnered with Orrefors Kosta Boda, one of the world’s leading brands of glassware and art glass.

With over 40 years of incentive marketing experience, All Star prides itself on working closely with manufacturers and suppliers of notable brands that will motivate and deliver clients success. All Star was initially fascinated with Orrefors Kosta Boda bold and innovative craftsmanship. However it was the shared passion for excellence that made them a natural fit into All Star’s existing portfolio of prestigious brands.  Since 1742, Orrefors Kosta Boda has been committed to “…develop the expressive power of glass, both artistically and technically,” while ensuring that, “Swedish glass will always be elegant, exciting, and of superb quality in both craft and design.”   According to Kimberly Biggs, Orrefors Kosta Boda Director of Corporate Sales, All Star’s expertise and breadth of resources, combined with strategic insight made them the best partner to represent the brand in the New England Territory”.

While Orrefors Kosta Boda transforms designer’s ideas into magnificent products, All Star transforms business challenges into engaging incentive solutions.  According to Lynn Campana-Lee, All Star’s Director of Premium Products, “Orrefors Kosta Boda offers merchandise that is sure to prove successful in the incentive marketplace – from tableware, glassware, art glass, and corporate gifts.  The majority of their collection can be custom etched to include a message or logo providing customization to meet our client’s specific needs”.

The partnership with Orrefors is another step in All Star’s ability to bring distinguished brand name merchandise to the incentive industry. Orrefors is a great addition to the All Star existing portfolio which includes Marquis brands like Seiko, Brookstone, All Clad, Emerilware, JA Henckels, Sony, and Nikon.

All Star Incentive Marketing is committed to helping companies grow and thrive by engaging, motivating and rewarding the people behind their success. They do this by developing, implementing and managing powerful incentive and engagement programs that drive customer loyalty, employee motivation, sales, safety, and wellness. With a combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star maintains leadership in the incentive industry by helping clients exceed their business objectives and achieve a positive return on incentive investment (ROI2).

In economic terms, the multiplier effect refers to the proportional increase or decrease in final income that results from an injection or withdrawal of capital. In terms of Safety Reward Programs, the multiplier effect might refer to the ROI² (Return on Incentive Investment). A properly structured program significantly impacts overall employee engagement and safety culture, where employees are attuned to safety-related issues, inspired to display “Above & Beyond” safe behaviors, willing to be safety ambassadors, and encouraged to promote learning and support continuous improvement. Such best-in-class programs are designed to promote group objectives and reward individual behavior, engaging, motivating, and rewarding the people behind your success.

Fortunately, there are thousands of companies in high-risk industries that have excellent safety programming, training, and coaching in place. Many include safety in their list of core values and have invested heavily in EHS (Environment, Health, and Safety) technology, training, telematics, and personnel. However, too many miss the opportunity to incentivize and recognize individual safety contributions, behaviors, and performance.

Programs featuring tangible and experiential awards as the reward currency can have a multiplying effect that pays dividends. Benefits include a more highly engaged workforce, fewer accidents and incidents, reduced claims and losses, lower turnover and absenteeism, better communication, increased productivity, visibility to leading and lagging indicators, incremental coaching and training opportunities, and improved profitability.

So, what’s the rub? Are engagement programs focused on employee safety, health, and wellness expensive to implement? Do they only make sense for companies with thousands of safety-sensitive workers? The answer to both questions is no. Properly structured programs can be cost-effective and right-sized for companies with as few as 100 safety-sensitive workers up to those with 10,000 or more. The ROI² of these programs can be expressed as a ratio (in this case, 4:1), with quantitative results showing a savings of $4.00 for every $1.00 invested and qualitative results revealing higher employee morale, which serves as a catalyst for productivity. Safety Reward Programs help to mitigate risk, elevate employee engagement, and improve overall safety culture. They also present an excellent opportunity for companies to simply say thank you to their employees for being safe, committed, and engaged.

People have an inherent need to know that their efforts do not go unnoticed. Safety Reward Programs provide the stimulus and energy that encourage employees to perform at their best and achieve new heights.

Heidi Chatfield


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