All Star Wins NEPPA’s Humanitarian Award!

All Star’s commitment to Social Responsibility has earned the New England Promotional Products Association (NEPPA) 2014 “Humanitarian Award”.

The United Way of Southbridge, Sturbridge and Charlton was chosen by All Star as the beneficiary of a most generous gift of $500 made by NEPPA on behalf of the award winning company. It was a very special honor to represent All Star Incentive Marketing, along with 20–year veteran company Controller, Ms. Sharon Frazier, in receiving the award in a formal presentation at the Annual Meeting and opening reception of NEPPA’s Fall Trade Show.

The event was held on September 22nd in the Cabaret Theater at The Mohegan Sun Resort Casino in Connecticut.

All Star Wins Humanitarian Award

We extend our gratitude to NEPPA for selecting us as one of their Humanitarian Award winners!  Thank you!  Below are just some examples of All Star’s commitment to Social Responsibility…

  • Brian Galonek, our President and an owner, just completed his 6th PMC 2-day ride for Dana Farber and the Jimmy Fund. You can learn more about why Brian  supports the PMC by clicking here:
  • All Star has been a financial supporter of The Jimmy Fund for over 30 years as well as helping to raise $1 Million+ over 26 years hosting/participating in a local golf tournament. See link above for additional information.
  • Michael Balcom, VP of Corporate Identity, has been an active supporter and volunteer for the Jimmy Fund Golf Program for 30 years, currently serving as a committee member for the Stockbridge Jimmy Fund Golf Tournament.
  • Our internal wellness program consists of 6 concentrations, one of which is Social Responsibility.  The participants have hosted food drives, care packages for soldiers, hosted dinners for Ronald McDonald House, collected cell phones for soldiers, host an annual coat/hat/mitten drive, etc.
  • The wellness team for Fitness & Exercise has put together teams to participate in many walk/runs including multiple years completing the Tornado Relay, BB5K in Sturbridge MA, Harrington Hospital 5K for Breast Cancer, etc.  The teams consist of both owners and employees walking/running side by side in support.
  • All Star offers a matching gift program where any qualified donation of $25 or more to a charitable organization will be met, dollar for dollar, up to $500 per employee per calendar year.  In 2013 our employees took advantage in the amount of $640.00 and to date in 2014, we have matched $1,125.00.  Charities include the American Cancer Society, Dana Farber/PMC,  The  Lupus Foundation, American Foundation for Suicide Prevention, YMCA, National Multiple Sclerosis Foundation, etc.
  • All Star allows employees to volunteer, during work hours for which they are paid, to support such things as volunteering time for the United Way Day of Caring, picking apples for the Community Harvest Project, donating blood to the American Red Cross, etc.
  • All Star makes product donations to many charitable events such as MPTN Golf Tournament, we are a Silver Sponsor at the Stockbridge Jimmy Fund Golf Tournament, we also donate items for raffle to Residential Energy Assistance for Seniors, Kicks for Kaitlin, St. Mary’s Church to help the homeless, Relay for Life, Lions Club Character Breakfast, and many more.
  • Our annual holiday cards go out to customers indicating a donation in their name to the Worcester County Food Bank.  Each year this represents several hundred dollars.
  • All returnable cans are collected and donated to The Boy Scouts which results in sending at least one scout to summer camp each year.
  • We recently raffled a TV and Blue Ray player internally to employees, helping raise money for the Riel Brothers Fund to assist paying funeral expenses for 2 young brothers killed in a nearby car accident this past July. As of today, we have raised $382 in donations from employees for this family.
  • All Star pays half the cost for employees to get pink hair extensions in support of Breast Cancer each October. We have a stylist come to the office during work hours.
  • We have a donation box for Operation Care Package located in our cafeteria. Employees add change from the vending machine daily.
  • We host a “swap party” annually for which all remaining items are donated to The Goodwill.
  • Soda can tops are collected and donated to The Lions Club for eyewear.
  • Team members have volunteered time on weekends for local soup kitchens, several road races for various charities, etc.
In economic terms, the multiplier effect refers to the proportional increase or decrease in final income that results from an injection or withdrawal of capital. In terms of Safety Reward Programs, the multiplier effect might refer to the ROI² (Return on Incentive Investment). A properly structured program significantly impacts overall employee engagement and safety culture, where employees are attuned to safety-related issues, inspired to display “Above & Beyond” safe behaviors, willing to be safety ambassadors, and encouraged to promote learning and support continuous improvement. Such best-in-class programs are designed to promote group objectives and reward individual behavior, engaging, motivating, and rewarding the people behind your success.

Fortunately, there are thousands of companies in high-risk industries that have excellent safety programming, training, and coaching in place. Many include safety in their list of core values and have invested heavily in EHS (Environment, Health, and Safety) technology, training, telematics, and personnel. However, too many miss the opportunity to incentivize and recognize individual safety contributions, behaviors, and performance.

Programs featuring tangible and experiential awards as the reward currency can have a multiplying effect that pays dividends. Benefits include a more highly engaged workforce, fewer accidents and incidents, reduced claims and losses, lower turnover and absenteeism, better communication, increased productivity, visibility to leading and lagging indicators, incremental coaching and training opportunities, and improved profitability.

So, what’s the rub? Are engagement programs focused on employee safety, health, and wellness expensive to implement? Do they only make sense for companies with thousands of safety-sensitive workers? The answer to both questions is no. Properly structured programs can be cost-effective and right-sized for companies with as few as 100 safety-sensitive workers up to those with 10,000 or more. The ROI² of these programs can be expressed as a ratio (in this case, 4:1), with quantitative results showing a savings of $4.00 for every $1.00 invested and qualitative results revealing higher employee morale, which serves as a catalyst for productivity. Safety Reward Programs help to mitigate risk, elevate employee engagement, and improve overall safety culture. They also present an excellent opportunity for companies to simply say thank you to their employees for being safe, committed, and engaged.

People have an inherent need to know that their efforts do not go unnoticed. Safety Reward Programs provide the stimulus and energy that encourage employees to perform at their best and achieve new heights.



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