Are your companies’ employees its greatest asset?

Employee Recognition

Please consider the question before answering, because many companies say they are, but they do not act accordingly. 


If you are in a safety-related leadership role, and you believe that they are the greatest asset, then your top priority should be to protect that asset by constantly looking for new and better ways to keep them safe, healthy, and engaged.  This should be happening all the time so that they can perform at an optimum level during normal times, and it is even more important to have in place when your company is dealing with high levels of uncertainty and radical change.  There is nothing more important to the success of an organization and very often it is the safety team that needs to make it a reality. 


All Star Incentive Marketing works with companies to create a safe, positive, and healthy work environment by generating higher levels of employee engagement by creating recognition/rewards programs that improves communications and creates bi-directional conversations between employer and employee.  It may sound farfetched, but only if you have never tried it.  Once you deploy such a program, you’ll wonder how you were able to accomplish any behavior change without it.  


Ongoing recognition for your employee’s dedication and performance, coupled with positioning employee health and safety at the forefront of your operations is not only a sign of strong leadership but also smart business that can dramatically lower costs.


Through world-class employee engagement solutions in the form of reward and recognition programs, All Star can motivate behavior change and, in the process, create more effective and loyal employees. From workplace wellness, safety, and years of service to employee appreciation/ loyalty and peer to peer recognition, All Star provides reward and recognition programs to address your business challenges and drive employee performance.




In economic terms, the multiplier effect refers to the proportional increase or decrease in final income that results from an injection or withdrawal of capital. In terms of Safety Reward Programs, the multiplier effect might refer to the ROI² (Return on Incentive Investment). A properly structured program significantly impacts overall employee engagement and safety culture, where employees are attuned to safety-related issues, inspired to display “Above & Beyond” safe behaviors, willing to be safety ambassadors, and encouraged to promote learning and support continuous improvement. Such best-in-class programs are designed to promote group objectives and reward individual behavior, engaging, motivating, and rewarding the people behind your success.

Fortunately, there are thousands of companies in high-risk industries that have excellent safety programming, training, and coaching in place. Many include safety in their list of core values and have invested heavily in EHS (Environment, Health, and Safety) technology, training, telematics, and personnel. However, too many miss the opportunity to incentivize and recognize individual safety contributions, behaviors, and performance.

Programs featuring tangible and experiential awards as the reward currency can have a multiplying effect that pays dividends. Benefits include a more highly engaged workforce, fewer accidents and incidents, reduced claims and losses, lower turnover and absenteeism, better communication, increased productivity, visibility to leading and lagging indicators, incremental coaching and training opportunities, and improved profitability.

So, what’s the rub? Are engagement programs focused on employee safety, health, and wellness expensive to implement? Do they only make sense for companies with thousands of safety-sensitive workers? The answer to both questions is no. Properly structured programs can be cost-effective and right-sized for companies with as few as 100 safety-sensitive workers up to those with 10,000 or more. The ROI² of these programs can be expressed as a ratio (in this case, 4:1), with quantitative results showing a savings of $4.00 for every $1.00 invested and qualitative results revealing higher employee morale, which serves as a catalyst for productivity. Safety Reward Programs help to mitigate risk, elevate employee engagement, and improve overall safety culture. They also present an excellent opportunity for companies to simply say thank you to their employees for being safe, committed, and engaged.

People have an inherent need to know that their efforts do not go unnoticed. Safety Reward Programs provide the stimulus and energy that encourage employees to perform at their best and achieve new heights.



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