Creating an Effective Customer Loyalty Program

An effective customer loyalty program targets a specific audience, offers meaningful rewards, and provides a seamless and engaging experience for participants. Studies prove that it is 6-7 times more cost effective to retain existing customers than to acquire a new customer, yet 85% of consumers who are enrolled in a loyalty program haven’t heard a single word since they signed up according to ACI Worldwide.

Marketers agree that coordinated campaigns or programs across multiple channels are important activities relevant to loyalty efforts. Some of the ways to engage your best customers are listed below:

  • Direct mail campaigns
  • Digital communications
  • Web-based reward platforms
  • On site events
  • Gift with purchase offers
  • Surveys, quizzes, and contests

There are several advantages to partnering with a full-service incentive house to develop, manage, and execute these types of initiatives. Streamlining the procurement and implementation processes under one roof improves overall program efficiency.  Incentive companies offer marketing services, produce promotional materials, source a wide variety of brand name merchandise, host custom web-based rewards platforms, provide fulfillment/shipping, and offer dedicated client and customer services.  The most successful programs are tailored specifically to a company’s mission, while satisfying the reward preferences of a diverse customer base.

In today’s fast paced business environment, customers expect timely recognition for their participation with a brand.  All Star Incentive Marketing partners with organizations to create well-designed incentive programs to encourage referrals, positive word of mouth, and ultimately a return on incentive investment. (ROI²)





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