How to Better Utilize Your Marketing Budget with Promotional Products

Promotional Products

Today’s marketing world is a battlefield of messaging apps, video ads, email marketing, digital banners, and more, all fighting for your attention on your screens. But what about the marketing off screen? Your brands face to face recognition where people look up from their phones to interact with your brand. Many brands today are forgetting this as they are so focused on the fight for 5 seconds of your time before you press the skip to video button on YouTube, or popping up on your Facebook feed.

Most companies are already putting their logo on items, which are called Promotional Products. These are a must for your offline marketing and before you say, “We already have pens and stickers with our logo on them” let me give you a few quick facts.

  1. REACTION – 83% of consumers are more likely to do business with a brand after receiving a promotional product. Compare that to Mobile, Broadcasting, Print, and Online which only had a 52% rating combined!
  2. RECALL – 9 in 10 consumers remember the brand from the promotional product they received. The closest following was Broadcast with a 3 in 10 ratios.
  3. REACH – Promotional products had an 89% target audience reach versus only 73% from online.
  4. RANK – Promotional Products ranked as the number one most effective form of advertising for Millennials, Gen Xers, and Baby Boomers. This was followed by Broadcast across all three generations.

Now while you may be thinking “Well I don’t see how promotional products would be useful in marketing my company, “let me offer a few scenarios.

Do you go to trade shows or sponsored events and only bring a set of pens and business cards? Did everyone seem to be flocking toward another vendor that had bags or chargers or some other higher perceived value product that the attendees “Had to have?” How about the time when you showed up with nothing but your booth decorations and a laptop, had little booth traffic and called the event a waste of time? (I have seen it, so it does happen)

Now that I have shown you the data highlights, you are probably thinking,” Well what products should I order? “That is where your creative side will come into play. There are many ways you can use promotional items as part of your marketing plan. Need some ideas?

  1. Reward your customers for upgrading from a free version to an annually paid version by sending them a usable promo product that ties in with your product.
  2. If you’re hosting a webinar with many attendees, offer branded swag to the first x number of people who tweet they are on the webinar with you.
  3. If you’re presenting or speaking at a trade show, mention that anyone who says you (the presenter/speaker) sent them can get a unique gift at your booth.

So now you have learned why Promotional Products are better uses of your marketing budget. If you’re wondering about how the best way would be to go about securing promotional products for your company, feel free to read my Top 5 Tips for Buying Promotional Products” .

In economic terms, the multiplier effect refers to the proportional increase or decrease in final income that results from an injection or withdrawal of capital. In terms of Safety Reward Programs, the multiplier effect might refer to the ROI² (Return on Incentive Investment). A properly structured program significantly impacts overall employee engagement and safety culture, where employees are attuned to safety-related issues, inspired to display “Above & Beyond” safe behaviors, willing to be safety ambassadors, and encouraged to promote learning and support continuous improvement. Such best-in-class programs are designed to promote group objectives and reward individual behavior, engaging, motivating, and rewarding the people behind your success.

Fortunately, there are thousands of companies in high-risk industries that have excellent safety programming, training, and coaching in place. Many include safety in their list of core values and have invested heavily in EHS (Environment, Health, and Safety) technology, training, telematics, and personnel. However, too many miss the opportunity to incentivize and recognize individual safety contributions, behaviors, and performance.

Programs featuring tangible and experiential awards as the reward currency can have a multiplying effect that pays dividends. Benefits include a more highly engaged workforce, fewer accidents and incidents, reduced claims and losses, lower turnover and absenteeism, better communication, increased productivity, visibility to leading and lagging indicators, incremental coaching and training opportunities, and improved profitability.

So, what’s the rub? Are engagement programs focused on employee safety, health, and wellness expensive to implement? Do they only make sense for companies with thousands of safety-sensitive workers? The answer to both questions is no. Properly structured programs can be cost-effective and right-sized for companies with as few as 100 safety-sensitive workers up to those with 10,000 or more. The ROI² of these programs can be expressed as a ratio (in this case, 4:1), with quantitative results showing a savings of $4.00 for every $1.00 invested and qualitative results revealing higher employee morale, which serves as a catalyst for productivity. Safety Reward Programs help to mitigate risk, elevate employee engagement, and improve overall safety culture. They also present an excellent opportunity for companies to simply say thank you to their employees for being safe, committed, and engaged.

People have an inherent need to know that their efforts do not go unnoticed. Safety Reward Programs provide the stimulus and energy that encourage employees to perform at their best and achieve new heights.


1 Comment

  1. Jeremy Lawson

    The article provided some fun and interesting statistics related to the importance of promotional merchandise in building brand awareness. There are many criteria based on which, a company might decide on its products. In my opinion, they should always score high on the usability factor. Scoring on usability will depend on the quality of the products too. In this way, the person always will remember the brand, as the product will continue to figure in his or her daily lives, rather than ending up in a trash or accumulating dust on some office shelf.


Submit a Comment

Your email address will not be published. Required fields are marked *

You May Also Like