The All Star Incentive Marketing Team PLEDGES to Reduce Their Carbon Footprint

STURBRIDGE OFFICE PARK, FISKDALE, MA – In honor of Earth Day, the employees of All Star Incentive Marketing have documented their personal pledges to support of the company’s ongoing commitment to reduce their carbon footprint. 

 A hydrangea tree adorned with leaves made from recycled paper, records the hand written pledges from each employee. This tree is predominately placed in the front lobby of the All Star facility for visitors and employees alike to enjoy. With every pledge employees received a blue spruce seedling as a token of appreciation and to further demonstrate their support for Earth Day. From eliminating  the use of paper plates and reusing zip lock storage bags to using efficient CFL bulbs and turning off lights when exiting an empty room, the employees of All Star strongly believe their efforts will make a big difference in conserving the planets limited resources. Tara Linton, one of many employees participating in this Earth Day initiative, communicated an admirable pledge to talk to her kids about the importance of recycling and teach by example.   

These personal pledges are just one on the many activities implemented at All Star that conveys its employee’s commitment to the environment. Other environmental friendly and socially responsible initiatives include the recycling of printer cartridges which are donated to a local high school that in turn sends to a recycling facility to get funding to buy class computer equipment; the return of can tabs which are donated to the Lions Club for charity to help those in need of eye glasses; and the placement of recycle bins within each employee office. To further convey their commitment, All Star makes a conscientious effort to source wherever possible, supplies that are made of recycled products. Currently 60% of all supplies ordered at All Star are of a recycled product.

Brian Galonek, President of All Star Incentive Marketing, explains that participation in these types of initiatives illustrates the company’s commitment to engaging its employees at the highest possible level.  According to Galonek “We know all too well how important it is to drive employee engagement, and centering that engagement on shared beliefs is a great way to ensure a high level of participation. Seeing our employees participate in Earth Day is just one of the many things they do to better the world in which we all live.”

All Star Incentive Marketing is committed to helping businesses grow and thrive by engaging, motivating and rewarding the people behind their success. They do this by developing, implementing and managing powerful incentive and engagement programs that drive customer loyalty, employee motivation, sales, safety, and wellness. With a combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star maintains leadership in the incentive industry by helping clients exceed their business objectives and achieve a positive return on incentive investment(ROI2).

Earth Day

Earth Day

In economic terms, the multiplier effect refers to the proportional increase or decrease in final income that results from an injection or withdrawal of capital. In terms of Safety Reward Programs, the multiplier effect might refer to the ROI² (Return on Incentive Investment). A properly structured program significantly impacts overall employee engagement and safety culture, where employees are attuned to safety-related issues, inspired to display “Above & Beyond” safe behaviors, willing to be safety ambassadors, and encouraged to promote learning and support continuous improvement. Such best-in-class programs are designed to promote group objectives and reward individual behavior, engaging, motivating, and rewarding the people behind your success.

Fortunately, there are thousands of companies in high-risk industries that have excellent safety programming, training, and coaching in place. Many include safety in their list of core values and have invested heavily in EHS (Environment, Health, and Safety) technology, training, telematics, and personnel. However, too many miss the opportunity to incentivize and recognize individual safety contributions, behaviors, and performance.

Programs featuring tangible and experiential awards as the reward currency can have a multiplying effect that pays dividends. Benefits include a more highly engaged workforce, fewer accidents and incidents, reduced claims and losses, lower turnover and absenteeism, better communication, increased productivity, visibility to leading and lagging indicators, incremental coaching and training opportunities, and improved profitability.

So, what’s the rub? Are engagement programs focused on employee safety, health, and wellness expensive to implement? Do they only make sense for companies with thousands of safety-sensitive workers? The answer to both questions is no. Properly structured programs can be cost-effective and right-sized for companies with as few as 100 safety-sensitive workers up to those with 10,000 or more. The ROI² of these programs can be expressed as a ratio (in this case, 4:1), with quantitative results showing a savings of $4.00 for every $1.00 invested and qualitative results revealing higher employee morale, which serves as a catalyst for productivity. Safety Reward Programs help to mitigate risk, elevate employee engagement, and improve overall safety culture. They also present an excellent opportunity for companies to simply say thank you to their employees for being safe, committed, and engaged.

People have an inherent need to know that their efforts do not go unnoticed. Safety Reward Programs provide the stimulus and energy that encourage employees to perform at their best and achieve new heights.

Heidi Chatfield


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