Is the Gaming Industry leveling out?
According to recent reports, gross gambling revenue has risen across the nation. However, gamblers are being selective as to where they place their bets. In 2011, 2 out of the top 3 gaming markets in the country reported positive gains, leaving 1 showing a loss.
Nevada, America’s largest jurisdiction, earned $10.7 Billion in 2011, a 2.8% rise from 2010. Pennsylvania showed the largest increase in revenue, 21.6% over 2010, grossing just over $3 Billion for the first time ever. Atlantic City posted a 2.9% reduction in total earnings over 2011 with revenue of $3.3 Billion.
This data does not include all of the USA’s 22 states that license casinos, but as of November 2011, the industry’s total of $32.56 Billion is up 2.3% from the first 11 months of 2010.
While this isn’t quite the same “boom” that Casinos enjoyed in the 90’s, it is something to be optimistic about. It seems as though with the recession starting to settle, patrons are coming back to play.
With that said, there is no better time to explore a Loyalty Program for your property – Take the opportunity to engage your players the second they get back to the tables. With a robust Player Loyalty Solution, you’ll have the tools to keep your guests intrigued, captivated and most importantly, LOYAL!
*Association figures do not include Tribal Casinos (40% of the nation’s casino gambling)