Two Pair – All Star Incentive Marketing and Raving Consulting Strategic Partnership

STURBRIDGE OFFICE PARK, FISKDALE, MA – After years of admiration for each other’s value and contributions to the gaming industry, All Star Incentive Marketing and Raving Consulting have formalized a partnership to promote and advance loyalty in the gaming industry. Enthused about the partnership, Gary Galonek, Gaming National Sales Manager for All Star, commented, “Raving’s consistent presence at all the major gaming industry events and industry publications, coupled with its strong reputation in Indian Gaming, has always been appealing to me. It is my belief that in partnering with them, the sum could become greater than the parts.”

Seeking to align only with “best of breed partners,” Raving’s initiation of serious discussion with All Star was a testament to All Star’s success at delivering customizable turnkey loyalty programs, special events, and promotions. According to the Director of Special Events at Mohegan Sun, “All Star’s superior customer service level and true appreciation of our relationship is above all other vendors we work with on a daily basis. They have a tendency to know the answer or offer a solution to your question, prior to even asking it. I specifically value our relationship with All Star and proudly call many of them friends.”

For nearly two decades, All Star Incentive Marketing has worked with casinos nationwide to strategize and implement programs to increase casino traffic and build long-lasting player loyalty. Recognizing that desirable and innovative merchandise awards is one of the best ways to engage, motivate and reward, All Star maintains its position as a Manufacturer Representative with exclusive insight into brand enhancements and product announcements. Unmatched award sourcing, in conjunction with superior technology, engaging communications, exceptional customer service, and turnkey award fulfillment, are the keys to a successful program to motivate and reward casino patrons/guests. According to Dennis Conrad, President and Chief Strategist, Raving Consulting Company, “while there are a ton of ‘fulfillment’ companies out there that can bid for your merchandise order, I know for sure that there are very few companies that can create player-friendly websites and catalogs for your long-term loyalty programs, be able to build a spectacular shopping event with minimal staffing from you, and get you your merchandise with a smile.”

The outreach effort of this partnership will commence at the Casino Marketing Conference, which is being held July 24-26 at Paris in Las Vegas. The All Star Incentive Marketing and Raving Consulting teams will also be co-represented at NIGA, Raving’s 15th Indian Gaming National Marketing Conference, and other gaming industry events throughout 2012.

Raving Consulting Company is a full-service casino marketing company, offering unlimited resources to the gaming industry. Applying common sense and gaming savvy insight, the Raving team approaches every project focused on what the client wants and needs. Raving offers casino executives and gaming vendors a wide variety of solution services, training and publications. Areas of expertise include strategic marketing planning; guest service, host and player development sales skills and training; advertising and media partnerships; marketing reinvestment analysis; complete operational analysis (database, slot and table game); sports contests; direct mail; incentive and player reward programs; gaming technology; and as long as you need it, on-site marketing director assistance. Raving also conducts conferences and custom training seminars for gaming executives throughout the year, both at its own Indian Gaming National Marketing Conference and on behalf of BNP Media Gaming Group, owners of the Casino Marketing Conference, Raving’s Host Development Conference, and Raving’s Cutting Edge Table Games Conference.

All Star Incentive Marketing is committed to helping companies grow and thrive by engaging, motivating and rewarding the people behind their success. They do this by developing, implementing and managing powerful incentive and engagement programs that drive customer loyalty, employee motivation, sales, safety, and wellness. With a combination of proprietary technology, superior program management, outstanding customer service, unparalleled product sourcing and fulfillment capabilities, All Star maintains leadership in the incentive industry by helping clients exceed their business objectives and achieve a positive return on incentive investment (ROI2).

Heidi Chatfield


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