From banks to casinos, businesses continually embrace loyalty programs because when you consider the numbers, the return on investment is clear.
Loyal patrons visit “their” businesses more often and spend more money than the average customer.
Reducing customer attrition by even 5% can significantly boost annual profits.
It can cost as much as six times more to win a new customer than to maintain those you’ve already got.
A well-designed incentive program not only builds loyalty among your customer base by showing appreciation for their business, it encourages referrals and positive word of mouth about your brand.
Encourage brand trial
Acquire new customers
Reduce brand switching
Retain repeat customers
Create “brand ambassadors”
Increase referral business
Gather demographic information and customer insight
Create exclusivity for your best customers
For nearly 50 years All Star Incentive Marketing has provided its clients with solutions that help maximize the value of human capital. By providing world-class employee engagement solutions in the form of recognition and reward programs, All Star is able to motivate behavior change and, in the process, create more effective and loyal employees and customers. When deployed with employees, these programs improve safety, wellness, retention, sales, training, customer service and communications. When deployed with customers, these programs improve customer retention, sales, and profitability.
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