This recent article suggests that employees may be motivated by the anticipation of either rewards or punishment. Part of the conclusions reached in this study are dangerous (in terms of potentially doing damage to a business) and strong evidence that incentive professionals should be consulted when designing employee recognition/incentive programs. There is no support (based on research) within the Incentive Marketing world for punishment or penalties as part of a structured motivational program as they are counterproductive.
Artificial Intelligence (AI) is one of the most exciting new developments in the technology world. Advancements in artificial intelligence in the areas of physics, medicine and other complex environments is mind-boggling. But what exactly is Artificial Intelligence? The dictionary defines it this way: the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. In most business applications, artificial intelligence may mean a deeper form
National Employee Appreciation Day is March 2, 2018, and many companies will do something special for their employees. The company leaders may bring in lunch or managers may plan a celebration or provide each employee with a small gift. Those of us in the corporate incentive, reward and recognition world realize that showing employees appreciation is not a one-time event. Who doesn’t appreciate a little appreciation? A one-size-fits-all celebration for the whole division or company is far less effective than programs
In honor of American Heart Month, we gathered some tips on Corporate Wellness Programs. What makes one program more effective than another? Here are 8 steps to designing wellness programs that work. Go beyond the Health Risk Assessment. Some companies do the HRA and then don’t follow through with a structured program. While it’s true that people pay attention to what they measure, it’s not enough to expect employees to change habits on their own as a result
Promotions have long been successful for casinos, but are yours as successful as they could be? Intentionally planning your promotion will ensure that you’ll get the expected results and won’t miss any important elements. Here are 10 steps that will help you plan your next casino promotion: Set specific goals. What are you trying to accomplish? Are you trying to acquire new customers, reward loyal customers, increase play with existing customers, etc.? Make sure you’re clear about the outcomes
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Market research has been a valued strategy for decades. Traditionally, marketers have employed focus groups, product testing, interviews and telemarketing surveys to get that all-important customer and prospect input. Companies that invest in employee incentive and recognition strategies can also benefit from market research. For incentive and recognition programs, input from representatives of the target group is critical to ensure that the process is effective and the rewards will be motivating to the audience. In the consumer world,