blog

Wellness Programs that Work

Wellness Programs That Work

In honor of American Heart Month, we gathered some tips on Corporate Wellness Programs. What makes one program more effective than another? Here are 8 steps to designing wellness programs that work. Go beyond the Health Risk Assessment. Some companies do the HRA and then don’t follow through with a structured program. While it’s true that people pay attention to what they measure, it’s not enough to expect employees to change habits on their own as a result of a...

Casino Promotional Program

Gaming: The Importance of Promotional Program Planning

Promotions have long been successful for casinos, but are yours as successful as they could be? Intentionally planning your promotion will ensure that you’ll get the expected results and won’t miss any important elements. Here are 10 steps that will help you plan your next casino promotion: Set specific goals. What are you trying to accomplish? Are you trying to acquire new customers, reward loyal customers, increase play with existing customers, etc.? Make sure you’re clear about the outcomes you...

Surveys Employee Recognition Programs

Online Surveys and Employee Programs

Market research has been a valued strategy for decades. Traditionally, marketers have employed focus groups, product testing, interviews and telemarketing surveys to get that all-important customer and prospect input. Companies that invest in employee incentive and recognition strategies can also benefit from market research.  For incentive and recognition programs, input from representatives of the target group is critical to ensure that the process is effective and the rewards will be motivating to the audience. In the consumer world, online surveys make...

Branding Reward and Recognition Programs

6 Steps to Branding your Employee Reward & Recognition Programs

What’s in a Brand? Just about everything we consume has a brand name on it, from our favorite breakfast cereal to the car we drive to the cellular service provider we choose and everything in between. A brand name tells us exactly what to expect when we buy that product or service or interact with that company. That’s why it’s SO important that we are true to our brand in every touch point with our customers, and also with our employees....

Disruption with Promotional Products

Disruption – It’s Easier than you Think

The hot buzzword this year is disruption. It is what all the startups and tech companies are trying to create as they fight each other for your attention. They battle over Twitter, Facebook, & niche sites targeting typical users. The marketers pore over data, do A/B testing, and examine their excel sheets like a doctor looking over x-rays. Marketers are also now facing the challenge of “banner blindness.” Banner blindness is where you ignore the advertisement banners on an article...

Employee Recognition

Why “we” is better than “me”

  Humility in the workplace is often an overlooked quality but one that is vital no matter what the position – from top to bottom it is integral to a company’s success. An environment of “I” and “me” vs “team” and “we” creates a negative culture of unhealthy competition. What do you do when you have an employee that cannot embrace the cooperative effort of many that led to the win/positive outcome? Some employees may not organically exhibit the trait of humility. While...

Incentive Program Budgeting

Guidelines for Developing your Incentive Program Budget

              It’s Fall here in New England and for many companies, that means budget season. Are you among the managers who find yourself fighting for budget to fund employee programs? Once upon a time, it was difficult to determine the return on investment for tactics like performance improvement programs or incentive programs. Once thought of as something “nice to have”, incentive programs today are one of very few tactics that have a measurable impact on an organization and a clear return on...

G2E 2017

Visit us at G2E 2017, Booth #3610

      Visit us at G2E 2017 October 3 - 5 at the Sands Expo Center, Las Vegas at Booth #3610 to learn how patron loyalty programs, shopping events, logo merchandise programs, and employee recognition programs can increase casino traffic and build long-lasting player loyalty....