Press Release: A Leader for a leader

All Star Incentive Marketing

February 22, 2021
Contact: Heidi Chatfield – All Star Incentive Marketing
P: 508-347-7672

A Leader for a leader



All Star Incentive Marketing is pleased to announce the addition of Matthew Davis, an accomplished sales and analytical business leader, to their Executive Sales Management Team.


With more than a decade experience in results-based sales operation leadership, Davis is passionate about cultivating high-performing teams and fortifying relationships with targeted customers to exceed business goals. The ongoing nurturing of sales techniques and targeted initiatives that align with emergent business strategies, is a proven approach for Davis. While guiding a national team of Regional Sales, Inside Sales, and Digital Consultants at Affinitiv Inc., Davis maintained a sharp focus on uninterrupted sales performance improvement with cost control strategies that delivered a positive impact to the company’s bottom line.


All Star is a recognized thought leader in the areas of employee engagement and the Environmental, Social, and Governance (ESG) movement. Making visible the hidden connections between employee engagement, ESG, and overall company success is where All Star will continue to drive success for itself and its clients. As All Star continues to enjoy rapid expansion, the search for talented sales professionals that understand the intricacies of consultative sales and the integration of a SaaS platform is critical.


The experiences and success that Davis has acquired makes him a perfect addition to the All Star team. Davis will focus on building customer relationships with large US based companies in need of higher levels of employee engagement to drive success in the areas of safety, wellness, customer service, sales and the like. All Star President, Brian Galonek, shares “After only a couple of weeks on the job, Matthew Davis has proven that he is an early adopter that believes heavily in using a consultative selling process to build rapport with prospects and clients. In short, we got the right guy!” Thankful for the opportunity, according to Davis, “I am motivated and driven to hone sales techniques and strategies to influence, negotiate, gain commitment and develop relationships. I am looking forward to being part of the team that takes All Star to the next level.”


About All Star Incentive Marketing

All Star is a full-service Incentive House and Performance Improvement Company committed to helping its clients develop, implement, and manage powerful incentive programs that improve customer loyalty, employee motivation, sales, safety, and corporate identity. For nearly 50 years All Star Incentive Marketing has provided its clients with solutions that help maximize the value of human capital. By providing world-class employee engagement solutions in the form of recognition and reward programs, All Star is able to motivate behavior change and, in the process, create more effective and loyal employees and customers. When deployed to a workforce, our solutions are used to improve safety, wellness, retention, sales, training, communications, and customer service. When deployed on a customer base, they improve customer retention, sales, and profitability.


In economic terms, the multiplier effect refers to the proportional increase or decrease in final income that results from an injection or withdrawal of capital. In terms of Safety Reward Programs, the multiplier effect might refer to the ROI² (Return on Incentive Investment). A properly structured program significantly impacts overall employee engagement and safety culture, where employees are attuned to safety-related issues, inspired to display “Above & Beyond” safe behaviors, willing to be safety ambassadors, and encouraged to promote learning and support continuous improvement. Such best-in-class programs are designed to promote group objectives and reward individual behavior, engaging, motivating, and rewarding the people behind your success.

Fortunately, there are thousands of companies in high-risk industries that have excellent safety programming, training, and coaching in place. Many include safety in their list of core values and have invested heavily in EHS (Environment, Health, and Safety) technology, training, telematics, and personnel. However, too many miss the opportunity to incentivize and recognize individual safety contributions, behaviors, and performance.

Programs featuring tangible and experiential awards as the reward currency can have a multiplying effect that pays dividends. Benefits include a more highly engaged workforce, fewer accidents and incidents, reduced claims and losses, lower turnover and absenteeism, better communication, increased productivity, visibility to leading and lagging indicators, incremental coaching and training opportunities, and improved profitability.

So, what’s the rub? Are engagement programs focused on employee safety, health, and wellness expensive to implement? Do they only make sense for companies with thousands of safety-sensitive workers? The answer to both questions is no. Properly structured programs can be cost-effective and right-sized for companies with as few as 100 safety-sensitive workers up to those with 10,000 or more. The ROI² of these programs can be expressed as a ratio (in this case, 4:1), with quantitative results showing a savings of $4.00 for every $1.00 invested and qualitative results revealing higher employee morale, which serves as a catalyst for productivity. Safety Reward Programs help to mitigate risk, elevate employee engagement, and improve overall safety culture. They also present an excellent opportunity for companies to simply say thank you to their employees for being safe, committed, and engaged.

People have an inherent need to know that their efforts do not go unnoticed. Safety Reward Programs provide the stimulus and energy that encourage employees to perform at their best and achieve new heights.

Heidi Chatfield


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