A Few Words on Ad Specialties…

Logo decorated products are not only a great way to increase brand recognition, which aid in building customer awareness, but also develop better public relations among consumers, businesses, volunteers, benefactors, employees, communities, and the like.  Corporate branded items are used for developing business contacts or thanking existing customers for their patronage. The idea behind giving people an imprinted gift could be to strengthen brand loyalty or motivate the employees to help the company achieve its goals.

The list of Ad Specialty products available is extensive, ranging from tee shirts to tote bags, pens, umbrellas, coasters, coloring books, calendars, key rings, magnets, mouse pads, coffee mugs, rulers, caps, stickers and much more. The list is endless.  All these items can be decorated with the logo of your company, club, association or school, using a variety of techniques; having them engraved, embossed with gold foil, or screen-printed-which is the most common method adopted for customization.

Everyone has been given one of these items at some time, something with a logo, slogan or saying, at a trade show expo, conference, fundraiser, or company event.  In fact you probably personally use at least one every day; a pen you write with or the mug from which you drink your morning coffee.   It could be the desk planner you use to schedule meetings or the jacket you wore this weekend.   These gifts, imprinted with a logo, slogan or saying, act as a constant reminder of that company.

There are also premium products like clocks, crystal, sterling silver platters, and watches.  These items cannot only display the corporate logo but also be personalized with the recipient’s name, taking the gift to the next level of customization.   The products decorated in this fashion can be used as awards to motivate people by acknowledging their contributions, to compel them to achieve a milestone, or simply to motivate them towards a specific goal.

All-in-all, Ad Specialty products are an integral part of any corporate marketing plan – or should be!  They can help every business stand out, be perceived as a head above, not be just a “same-old, same-old” company to target audiences.



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