All Star Incentive Marketing Launches Powerful Incentives, Powerful Results – PROPEL!

Sturbridge, MA – All Star Incentive Marketing, Inc. has just launched its proprietary online incentive solution “PROPEL.” It is the most robust online solution in the industry, allowing companies to run their incentive solutions completely online from customized initial program set up all the way to order processing, tracking and fulfillment. PROPEL is a completely revamped and enhanced version of All Star’s former online family of solutions, eChoices. It was conceived and designed to help simplify users’ and managers’ utilization of their online incentive programs, and most importantly to get powerful results.

Incentive programs are implemented for a number of reasons including customer loyalty, sales force/distributor incentives, safety compliance, length of service rewards, traffic generation and more. These programs typically use a points or plateau system where recipients either earn points to “spend” on merchandise or receive points and/or vouchers directing them to specific levels of award merchandise. PROPEL, however, effectively combines the attributes of points and plateau programs into one overall, feature-rich solution. All Star’s clients can now utilize points, vouchers, and levels all in a single unified solution that combines all of these attributes to incent and reward more effectively.

With over 30 functional enhancements, PROPEL has an easy-to-use, customizable interface and specialized back end features for the client-side administrator, as well as features the end-user will enjoy.

Client-side administration features include:
• Manage participants
• Distribute points
• User communication tools including email templates
• Generate custom reports
• Publish news stories
• Leader board administration
• Create and administer surveys and quizzes

End-user features include:
• Opt-in registration
• Dynamic search and sort tools
• Wish list creation
• Customizable email confirmations
• Shipment tracking
• Transaction history
• Profile management
• Online surveys
• Personalized emails
• and 35 additional new or enhanced features

Each program has a portal page that can include program news, banner ads, featured product awards, bonus survey offers and leader board information. Authenticated users will also have personal account information displayed such as total points available, order information and number of items on their wish list.

With PROPEL’s new, user-friendly interface, All Star envisions their clients will increase the number of participants and the frequency at which they will engage in the program. According to Heidi Chatfield, All Star’s Manager of Marketing Communications, “The more participation we can get in an incentive program for our clients, the more they benefit. When participants redeem awards, it’s because they’re doing something right. Whatever that is, be it selling more, staying loyal to the company or safe practices, high participation means our clients’ goals and objectives are getting met.”

All Star was one of the first incentive marketing companies to create a viable web-based incentive solution which launched in 2000, and has been an industry leader in online solutions since. Online or offline, All Star has offered awards from $20 to $20,000 and boasts a huge amount of brand name merchandise and travel award choices. All Star’s creative communications department can also create any off-line support materials, such as catalogs, posters, direct mail, box inserts and more to get the most out of a company’s online program.

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service incentive house and performance improvement company focused on the development, implementation and strategic management of national and regional based incentive programs that target client sales teams, employees, customers and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Allied Waste, Foxwoods Resort Casino, Gillette/Duracell, MGM, Honeywell, Unum Provident, and more.



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