Sturbridge, MA – All Star announces the launch of a new unified Isle Mile Players Club program at 11 Isle of Capri properties across the nation. With an expansion project at Pompano Park Florida and new construction in Waterloo Iowa, the number of participating properties will continue to grow. The new program features a custom award website and catalog with more than 200 memorable, brand-name awards in categories such as electronics, housewares, fine gifts, travel, and sports packages. The program, a significant upgrade from the previous, offline IsleMile Players Club program, is designed to build lasting player loyalty, and keep Isle of Capri casinos packed and profitable.

Isle of Capri, headquartered in Biloxi, Mississippi, is one of the top ten gaming companies in the world. All Star was one of three finalists considered for the prestigious account. Tom Osiecki, Senior Director of Marketing Services, from Isle of Capri, explained why All Star was chosen, “With their distinct insight into the gaming industry, customized web-based solution, breadth of awards from brand name manufacturers, and proven fulfillment capability, All Star was the natural choice for our multi-property program.”

After being selected, All Star visited several Isle of Capri locations to assist with program implementation and familiarize them with the varied state gaming laws that dictate how they run their casinos. All Star’s branded eChoice Levels platform provided the necessary technology and communication resources to ensure an on-time launch after Hurricane Katrina. “Now that the program is up and running smoothly, All Star is currently working with each individual Isle of Capri casino for property specific promotions.”

All Star Incentive Marketing, headquartered in Sturbridge MA, is a full-service Incentive House and Performance Improvement Company focused on the development, implementation, and strategic management of national and regional based incentive programs that target client sales teams, employees, customers, and prospects. All Star services also include product sourcing, program management, logoed merchandise, and warehousing/fulfillment. Well-known clients include Allied Waste, Atronic Systems, Duracell, Dunkin’ Donuts, Gillette, Foxwoods Resort Casino, MGM Mirage, Honeywell, and more. To learn more about All Star’s gaming incentive solutions, please visit www.PlayerReward.com or call Heidi Chatfield at 800-526-8629.