In the high stakes world of casino licensing, one can assume that the art of bluffing is employed from time to time. ...
TAG ARCHIVE
loyalty program
What’s in a Name?
I recently read a great article on branding – specifically about “naming” a company or service - that talked about the...
Not Just Tchotchkes Anymore!
Though standard ballpoint pens, coffee mugs, key chains and tee shirts will always stay in the mix, there is a growing...
The Best Casino Resorts are Right in your Backyard!
Las Vegas has a reputation for being the best in gaming. However, if you can’t dedicate the time or effort to make a...
Keurig 2.0
All Star Incentive Marketing knows incentives, and the power of premium brand name merchandise is just one of the...
Northern New England: Tough Nut to Crack for Expanded Gaming
If you’re searching for a place to play a hand of black jack or visit a new slot facility, north of the Massachusetts...
Neighbors to Our North Nix Casino Gambling
You may have heard of the vote on March 13th that rejected a proposal to license one casino in New Hampshire with up...
First Casino Groundbreaking in Massachusetts
All Star's client at a number of its Hollywood branded casinos in the mid-west, and owner/operators of 26 casinos and...
Plainville Wins In A Photo Finish!
Plainville and Penn National Gaming have been awarded the sole license to operate a slot-machine parlor in...
Looking for a unique giveaway idea?
With occasions like Earth Day and Mother’s Day on the horizon, the time is now to game plan an event that will...
It’s All About The Customer!
The article below lists 7 valuable tips for enhanced customer loyalty. In tough economic times especially, it is...
Mass. gambling panel hears casino pitches
Mohegan Sun, Wynn pitch eastern Massachusetts casino plans before gambling commission By Bob Salsberg, Associated...