All Star Returns from the NIGA Conference

All Star Incentive Marketing’s ability to deliver loyalty programs, special events, promotional product sourcing is attracting a lot of attention at Casino’s nationwide. Most recently All Star connected with dozens of Native American owned casinos seeking to build...

Found In Yonkers: The Holiday Spirit

Shopping Event Case Study: Empire City Casino at Yonkers Raceway By Guest Contributor Gary Galonek, Raving Partner, Incentive Merchandise and Loyalty Fulfillment, & National Sales Manager, Gaming, All Star Incentive Marketing I must confess that I labored over...

Free Play and Cash Back versus Loyalty Merchandise

Don’t underestimate trophy value. With the fourth quarter staring us smack in the face, it is time to start thinking about helping your patrons cross items off their holiday shopping lists. Yes, it is widely acknowledged that free play and cash back programs are...

Should you be thinking of Santa in July?

You got it. Why it is important to plan your holiday shopping event NOW. By Guest Contributor Gary Galonek, Raving Partner, Incentive Merchandise and Loyalty Fulfillment, & National Sales Manager, Gaming, All Star Incentive Marketing If you’re like my...

Interest Waning for Gaming in MA?

I find it somewhat ironic that at a time when the newly formed Gaming Commission is ramping up for the not too distant time when they will receive applications for the three resort casinos and one slot parlor, that a few of the largest players in the industry have...