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Employee Engagement Matters – September 2015

2015 September The backbone of a business’s success is happy employees! This monthly publication will highlight proven strategies for employee engagement, motivation, and loyalty which have a direct effect on customer satisfaction, and ultimately impacts financial performance. Pay It Forward Written by: Tara Linton While I’ll be the first one to admit the summer is moving too fast – we have to be honest with ourselves and acknowledge that the holidays will be

Raising Employee Engagement While Increasing Patron Loyalty

                    A large part of a Casino’s business model is focused on patrons needs and experiences, and justifiably so. Without patrons they have no industry, so they should always be top of mind when it comes to motivating and rewarding. While this is certainly a well-advised marketing practice, there is an often overlooked group that needs the same type of motivation: Employees. The International Society of Performance Improvement states that the average employee’s performance increases by 27% when incentive programs

All Star participates in 200 mile, overnight running relay race!

A team co- sponsored by All Star Incentive Marketing and Rapscallion Brewing (The “Rapscallion Racers”) finished 29th out of nearly 500 teams in the Cape Cod 192 mile Ragnar Relay held on May 8th and 9th.  The race began Friday afternoon at 12:45 PM at Nantasket beach in Hull Massachusetts for the All Star team and winded its way to Provincetown.  With 12 runners in two vans taking 3 legs each the team completed the relay in just over 25 hours. 

Historic Day in Springfield, MA

The irony was not lost on Springfield Mayor Domenic Sarno.  Less than 4 years after a tornado damaged a significant portion of downtown Springfield as it ripped through Massachusetts, this recently licensed $800 million dollar resort casino project will “rise like a Phoenix from the ashes” to become the largest private development project in the City’s history.  Tuesday March 24thsaw a host of local and state officials, MGM executives, community leaders and well-wishers gather for the groundbreaking ceremony of this

A 5th Casino In Massachusetts?

For decades that Aquinnah tribe (Wampanoag Tribe of Gay Head)of Martha’s Vineyard has been trying to assert their rights to develop a casino on the island.  The appetite for gaming licenses seems to be waning with the granting of a license to MGM in Springfield, and a still contentious license to Wynn in Everett, with the 3rd resort casino license still to be determined in Southeastern, MA but being “held” for the Mashpee Wampanoags (no relation to

Everybody Wins!

A corporate wellness program with strong incentives can go a long way towards supporting your employees in adopting new habits and managing their health. When these programs succeed, everybody wins. That’s why All Star encourages our clients to incorporate wellness into their employee-focused reward program — and to boost the effectiveness of their existing wellness efforts by adding attractive incentives. Gary Galonek's participation at the Northeast Utilities Hartford half-marathon.

This year’s G2E Keynote Address by Steve Wynn…

Channeling Jack Nicholson, Ronald Reagan with a dash of Clint Eastwood, Steve Wynn proved why he is truly a legend in the gaming industry. A large crowd gathered for the keynote address at the gambling industry’s 2014 G2E Global Gaming Expo as he spoke of the industries challenges and  the importance of creating unique experience to keep visitors coming back.   He reiterated what we already knew to be the case that’s a non-gaming amenities have always been more important in keeping

Suffolk Downs Bluffing?

In the high stakes world of casino licensing, one can assume that the art of bluffing is employed from time to time.  Could that be the case with Suffolk Downs and the Massachusetts Gaming Commission?   With Suffolk and partner Mohegan Sun having lost out to Steve Wynn for the Eastern casino license rumors began to immediately swirl of the demise of Suffolk Downs, the last of the permanent Thoroughbred Race Tracks in New England.  However, given that Suffolk Downs was

Don’t Gamble with Your Employees; Reward Them

Most of the time, when one thinks about casino loyalty programs, the focus is on the patron experience, and justifiably so.  Without patrons we have no industry, so they should always be top of mind when it comes to motivating and rewarding.  While this is certainly a well advised marketing practice, there is an often overlooked group that needs the same type of motivation:  Your employees.  The International Society of Performance Improvement states that the average employee’s

Can this really be a good idea?

Can this really be a good idea?  With candidates and elected officials mired in everything from sexting to bridge closure scandals, will allowing odds makers to possibly affect the outcome elections or worse – put candidates in harm’s way – be the best idea to breathe life in to the Las Vegas sports book scene?  If I were a betting man….. Click Here to read the article